The Ultimate Guide to Miffy

19 October 2025

Louise Duerr

Our Miffy Ultimate Guide: A Journey through Gifts, Childhood, and Timeless Design

For generations, Miffy, the simple yet charming white bunny, has brought comfort, smiles, and a burst of colour to homes around the world. 

Whether you have fond memories of her gentle adventures, love to gift her to the special children in your life, or admire her minimalist charm as an adult, Miffy stands as one of the most beloved icons of contemporary design and childhood nostalgia. 

At Gift + Home, our Miffy collection in Altrincham is meticulously curated by our founder, Louise, to celebrate the bunny’s enduring legacy. It combines Dutch creativity with timeless simplicity that appeals to all ages and tastes. 

In this blog, we’ll explore the world of Miffy, discover her remarkable history, delve into the details of her iconic products, and explain why Miffy gifts remain super popular!


How Was Miffy Created?

Miffy’s journey began in 1955, the creative work of Dutch illustrator, writer, and artist Dick Bruna

As the tale goes, during a rainy seaside holiday, Bruna began inventing stories for his young son Sierk, centred around a little white bunny that appeared in the garden at Egmond aan Zee (a little village in the Netherlands).

Every night, Bruna would recount tales of this rabbit, named “Nijntje” from the Dutch word “konijntje”, or “little bunny”, forming the basis for what would soon become the much-loved Miffy.​

Bruna felt that the character was better suited to a cheery dress rather than trousers, so Miffy became a girl bunny. 

Her appearance gradually evolved, shifting from a fluffy, floppy-eared figure to the distinctive, graphic style recognised today: two upright ears, black dot eyes, a tiny “X” for a mouth, and strong, bold lines.

Miffy bunny with balloon

 The Miffy books, which now number over 30, have been translated into more than 50 languages and have sold over 100 million copies worldwide, enchanting generation after generation.​

Why is Miffy so popular?

Miffy’s popularity has grown and grown over the years.

It’s mainly down to Bruna’s philosophy being so unique. He believed that, because the illustrations were so spare and minimal, every line had to be just right. 

Miffy’s world is created using only a few lines and a compact palette of colours: black, white, the primary shades, and a few gentle neutrals. With this approach, Bruna managed to convey warmth, emotion, and timeless beauty on every page. 

Miffy’s distinct style is not only beloved by children but is also celebrated in the world of modern design, with admirers across Europe and beyond.​


Why Choose Miffy? 

  • Universal appeal: Miffy resonates with people of all ages, from toddlers and children to nostalgic adults and those passionate about design.​
  • Emotional comfort: The gentle look of Miffy brings comfort at bedtime and provides reassurance during playtime.​
  • Eco-friendly options: Many of our Miffy plushes are made from recycled and sustainable materials, making them a conscious gift for modern families.​
  • Timeless design: Each item embodies Miffy’s signature gentle spirit and embraces the elegant simplicity of Dutch design.​

Discover our Miffy range

Gift + Home’s range of Miffy plush toys sits at the heart of our offering.
These iconic bunnies are far more than just toys. They are lasting companions, symbols of comfort for new babies, bedtime friends, and occasionally even sophisticated decorative pieces!

Let’s take a look at the different Miffy products so you can decide the best one for you…

Corduroy Miffy: Classic Meets Contemporary

Miffy plushy
  • Colours and styles: Corduroy Miffy comes in Ice Blue, Olive Green, Fuchsia, Red, and other contemporary shades, each crafted using eco-friendly corduroy and filled with recycled materials.​
  • What makes them special: The ribbed texture is soothing and tactile, ideal for little hands, while eco-conscious parents and collectors appreciate the planet-friendly materials.
  • Who they suit: Birthdays, playroom additions, baby shower gifts, or nursery decorations.

Cosy and Timeless: The Terry and Cosy Series

  • Miffy Terry Cream: Made from luxurious terry towelling fabric, this plush is exceptionally soft and much loved by babies and younger children.​
  • Cosy series (Taupe, Cream, Soft Pink): These plushes focus on texture and are wonderfully fluffy, always presented in beautiful gift boxes, adding to their elegance.​
  • Perfect for: New arrivals, baby hampers, or anyone longing for a superbly soft friend to hug.

Pastel Delights: The Cotton Candy Collection

pistachio miffy
  • Colour choices: Cream, Rose, and Pistachio, made from the softest recycled materials, bring a sweet pastel twist to any bedroom or play space.​
  • Suitable for: Family birthdays, baby showers, Easter baskets, or adding a soft accent to any little one’s room.

Collector’s Editions

White miffy
  • Miffy 70 Year Limited Edition (50 cm): Mark seven decades of Miffy’s magic with an impressive, limited-edition collector’s plush. It’s an eye-catching addition to serious collections or as a centrepiece in the nursery.​

Small Yet Special: Miffy Keyrings, Charms, and Miniatures

Not everyone needs a full-sized plushy, but Miffy’s personality shines just as brightly in pocket-sized form. Keyrings and charms are practical, delightful, and ideal for giving a daily lift.

Miffy keyring
  • Corduroy and Tiny Teddy Keyrings: These small, sustainable keyrings travel everywhere, brightening up handbags, rucksacks, or pencil cases.
  • Lucky Charm Gift Box (Beige or Pink): Petite but filled with personality, these lucky Miffys are presented in stylish gift boxes for an instant, thoughtful present.​
  • Suggested present occasions: End-of-term gifts, Secret Santa exchanges, stocking fillers, or just to add a cheerful touch to your day.​

The Magic of Miffy

While our Miffy gifts have universal appeal, the collection at Gift + Home is a perennial favourite for children, offering both play value and emotional comfort.

Classic Stories, Fun, and Learning

  • Miffy storybooks: Perfect for bedtime reading or sparking the imaginations of young children, Miffy’s adventures remain essential early reading.​
  • Miffy money box: Make saving pocket money fun and inspiring with a Miffy-shaped bank – a brilliant choice for birthdays and new babies.​
  • Miffy Squishie Stress Ball (Pink): Get a dose of rest and relaxation with this playful, squeezable Miffy, suitable for any age, from school desks to home offices.​

How to Pick the Perfect Miffy Gift

To ensure you get the gift just right, here is some practical advice:

  • For new babies: Ultra-soft plushes in subtle neutral tones, like the Cosy Cream or Terry Cream Miffy, always delight.​
  • For children: Opt for the brightest corduroy or cotton candy plushes, or choose items with interactivity, such as the money box and squishie.​
  • For collectors: Seek the prestigious limited editions or classic plushes that come in beautiful presentation boxes, including special releases like the 70 Year Limited Edition.​
  • For friends and adults: Consider keyrings, charms, or tasteful homeware to add a discreet touch of Miffy magic.​

The Gift + Home Miffy Experience

At Gift + Home, you’ll find a carefully selected range of Miffy delights sourced directly from Europe’s most respected creators and designers.

You can shop online for delivery convenience, or visit our Altrincham shop, where you’ll find a warm welcome and knowledgeable staff ready to suggest the ideal Miffy for any age or occasion.​


Miffy in the World: From Utrecht to International Fame

Miffy’s appeal extends well beyond her storybooks and toys. She is the star of the Dick Bruna Huis museum in Utrecht, has inspired fashion collaborations and art installations, and appears in her own television series and films. 

Miffy Museum

You will see her in the Tate Modern gift shop, in the pages of prestigious design magazines, and on the Instagram feeds of creative parents across the globe.​

Dick Bruna’s famous quote – “Because there is so little, that which is there needs to be perfect” – lies at the heart of Miffy’s success. For more than seventy years, Miffy has been a symbol of joy, reassurance, and modern design.​


Share the Magic of Miffy

A Miffy gift is more than a toy or trinket! It represents love, comfort, and enduring design. A Miffy present is guaranteed to raise a smile to whoever you gift it to. 

Browse our Miffy collection today, both online and in-store, to discover classic plushes, unique editions, charming keyrings, and adorable homeware. 

At Gift + Home, there is a perfect Miffy for everyone, and we are ready to help you find yours!